Once the "Core Four" are optimized, you scale further by leveraging other people: Encouraging referrals. Employees: Building an internal outbound team. Agencies: Outsourcing specific advertising channels.
Perform every day (e.g., 100 cold calls, 100 minutes of content creation, or $100 in ad spend) for 100 consecutive days . 4. Scaling with Lead-Getters
You can listen to the entire book for free on The Game Podcast (Spotify) or via the Acquisition.com Audiobooks page . 100m leads pdf by alex hormozi link
Hormozi argues there are only four ways for a business to get leads:
Contacting people you already know (friends, family, past customers). Once the "Core Four" are optimized, you scale
Alex Hormozi is known for making his "secrets" widely accessible. Instead of looking for unofficial PDF downloads, you can find the complete systems through these official channels:
For those struggling to see results, Hormozi's "Rule of 100" provides a benchmark for effort: Perform every day (e
Building an audience by providing value publicly.