The brand was established in 2017 with the goal of creating a "beauty-centric" experience, drawing its name from the Catalan word for beauty. The mission centers on several core pillars:
: In 2021, the company launched a program to provide financial support for projects involving BIPOC workers in the media industry. This initiative aims to improve representation and provide resources for creators from diverse backgrounds. 153 bellesa films
: A focus on relatable experiences and authentic human connection. The brand was established in 2017 with the