As we move further into 2025, the identifiers we use to find our favorite media—like —will serve as the primary navigation tools in an infinite sea of data.
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The intersection of is only going to get more complex. We are seeing a "convergence" where digital-first brands are beginning to use the same marketing tactics as blockbuster films, and traditional media outlets are adopting the rapid-fire release schedules of digital creators. As we move further into 2025, the identifiers