The workflow for professional shrink sleeve design is split between two primary components within the Esko ecosystem:
You can define the substrate material and its specific shrink characteristics. The workflow for professional shrink sleeve design is
Shrink sleeve packaging has evolved into one of the most versatile and visually striking forms of labeling, currently growing at a rate of approximately 7% annually. However, the complex geometry of heat-shrunk films presents a unique challenge: artwork that looks perfect on a flat screen often becomes unrecognizable once shrunk around a contoured bottle. By selecting an artwork element (like a logo),
By selecting an artwork element (like a logo), the Studio Toolkit for Shrink Sleeves calculates the necessary "counter-distortion". Hyper-Realistic Visualization
The distorted 2D artwork is updated so that when it is eventually printed and shrunk, it appears perfectly proportioned on the actual product. 3. Hyper-Realistic Visualization