: They feel a pain or need but don't know there is a solution. Unaware : They don't even realize they have a problem yet. The 5 Levels of Market Sophistication
: Universal human wants, such as the desire for health, wealth, or status.
As a market matures and competitors flood in, the way you speak to that market must change. eugene schwartz breakthrough advertising pdf 11 hot hot
University of California, Berkeleyhttps://sciphilconf.berkeley.edu Breakthrough Advertising - sciphilconf.berkeley.edu
: They know what you sell but aren't sure it's right for them yet. : They feel a pain or need but
: They know the result they want but don't know your product exists.
: Your copy serves as a bridge, connecting the prospect's internal desire to the external product performance. The 5 Stages of Prospect Awareness As a market matures and competitors flood in,
The central premise of the book is that . Instead, a copywriter’s job is to identify a powerful, pre-existing "mass desire" and channel it toward a specific product.
: They know your product and just need a deal or a nudge to buy.