Launched officially in November 2025 , the updated label honors six decades of winemaking while introducing a sleeker, more contemporary design aimed at the "modern consumer".
Despite the aesthetic and structural updates, the core profile of the remains consistent with the high standards set by Group Winemaker David Roper. imog 182 maria white label part 4 updated
Part 4 emphasizes the Private Bin Organic Sauvignon Blanc , highlighting a commitment to low-intervention winemaking and organic certification. Launched officially in November 2025 , the updated
The brand continues to outperform the broader wine category, particularly in the UK, where consumers have "embraced" the crisp, vibrant flavors of the updated Marlborough range. The brand continues to outperform the broader wine
Beyond traditional bottles, this update includes the introduction of Villa Maria in cans in select markets, providing a portable, infinitely recyclable alternative for the signature Sauvignon Blanc. Tasting Profile and Consumer Reception
The "Part 4 Updated" designation typically refers to the final phase of a multi-stage global rollout.
Expect the classic "herbaceous kick" paired with vibrant notes of gooseberry, passionfruit, and citrus.