: Series such as Adi Suri Ki Dulhaniya and Half Committed offer explorations of modern relationships and commitment.

: A romantic murder mystery that balances interpersonal chemistry with a suspenseful plot.

: One of the platform's more successful titles, this show explores the experiences and perspectives of today's youth through a blend of comedy and drama.

The platform is looking toward expansion into the "iTAPverse," with goals to integrate digital collectibles and virtual experiences into the user journey. This approach aims to maintain a comprehensive digital environment for the next generation of viewers in India.