As a global ambassador for Gucci, IU frequently blends classic elegance with edgy, modern pieces.

In many of her music video photoshoots, such as for the single "Celebrity," IU adopts a "fairytale-like" aesthetic.

: She often pairs high-fashion pieces, like a midi Gucci skirt, with simple oversized tees for a balanced, "effortless" look. A Note on Digital Safety and Fake Photos Korean star IU through 20 of her iconic looks - Tatler Asia

: This concept featured grand, off-shoulder tulle gowns in cotton candy colors, paired with rhinestone-embellished accessories like tiaras and fringed headbands.