Comprehensive Guide to Marketing Analytics: Strategic Models and Metrics by Stephan Sorger
Practical applications using pivot tables and data-driven presentations to communicate results to stakeholders. Why Professionals Use Sorger's Framework
As CEOs increasingly demand proof of ROI, these models serve as the "GPS" for marketing actions, providing evidence-based guidance for budget allocation. Core Framework: 12 Pillars of Marketing Analytics
Instead of running campaigns and hoping for the best, Sorger advocates for using simulations to predict which scenarios will work before spending a single dollar.
Techniques for market sizing and trend analysis to understand the total addressable market.