: Originally a photo-only app, Instagram launched 15-second video sharing in 2013 to compete with rising video apps. It quickly gained traction, reaching over 100 million users.
The entertainment industry began producing content designed specifically for the fast-paced nature of social feeds. photo xxnx 2013 link
: Brands and entertainers began using video for real-time marketing, such as the global "Harlem Shake" meme craze. : Originally a photo-only app, Instagram launched 15-second