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Strategies for growth and maintaining an edge in competitive landscapes.

The book is structured into six strategic sections that guide a reader from the environment to creating sustainable value: rajan saxena marketing management pdf46 hot

Insights into global marketing, rural marketing, and emerging services. Key Features of the 6th Edition Strategies for growth and maintaining an edge in

Includes specialized sections on social media marketing and influencer strategies. rajan saxena marketing management pdf46 hot

Focus on product management, brand equity, and pricing.