For fans of Japanese streetwear and avant-garde cinema, this collaboration is a reminder that the most interesting stories are often the ones told in the shadows. It’s a celebration of the "outsider" spirit, proving that in a world of constant surveillance, there is power in being lucky, and even more power in staying hidden.
The wardrobe in the film isn't just costume design; it’s a preview of a collection that prioritizes movement and "disappearing" into one's surroundings—the essence of being covert . Cinematography and Sound
The casting of Misa New was a masterstroke for the brand. Known for her ethereal beauty paired with an intense, grounded screen presence, New brings a necessary vulnerability to the "Covert" aesthetic. the lucky bunny by covert japan and starring misa new
Covert Japan has built a cult following by sticking to a strict palette of blacks, greys, and tactical fabrics. For The Lucky Bunny , the brand introduced pieces that are as functional as they are stylish:
Set against the neon-soaked backstreets and industrial skeletons of Tokyo, the film follows a protagonist (played by New) navigating a world of high-stakes anonymity. The "Bunny" isn't a mascot; it's a code name, a persona, and a mask worn to survive a hyper-connected yet isolating urban environment. Misa New: The Perfect Muse For fans of Japanese streetwear and avant-garde cinema,
In the ever-evolving landscape of global fashion and indie cinema, few collaborations manage to strike a balance between edgy aesthetics and poignant storytelling. However, —the enigmatic label known for its minimalist yet defiant designs—has done just that with its latest project, The Lucky Bunny . Featuring the rising star Misa New , this project transcends a traditional campaign, positioning itself as a short film and a cultural statement that has captured the attention of the international "underground" scene. The Concept: Where Folklore Meets Concrete
Visually, the film is a masterclass in mood. Utilizing anamorphic lenses to capture the sprawling Tokyo nightscape, the directors create a dreamlike atmosphere. The color grading leans heavily into cool blues and harsh oranges, mirroring the internal conflict of Misa New’s character. Cinematography and Sound The casting of Misa New
The soundtrack—a blend of lo-fi ambient beats and sharp industrial techno—drives the narrative forward, making the viewer feel every step of the "Lucky Bunny's" journey through the city. Why It Matters