: Modern luxury was born in the 19th-century Parisian maisons, where designers like Charles Frederick Worth revolutionized fashion by inviting elite clients into private viewing rooms.
Historically, the atelier was a sanctuary for apprentices to learn under a master, often away from public view. This tradition of privacy persists today in several forms: The Secret Atelier
Today, the name is associated with several distinct ventures that prioritize bespoke craftsmanship and immersive experiences: : Modern luxury was born in the 19th-century